**FOR IMMEDIATE RELEASE**
Generation Esports, a leading organization dedicated to fostering K-12 esports and education communities, is thrilled to announce a strategic partnership with Oakley, a premier name in eyewear. This collaboration aims to enhance the gaming experience for players bringing Oakley’s unparalleled Prizm Gaming™ 2.0 lens technology to the High School Esports League, the largest and longest-running scholastic esports community in the nation. Both organizations will work to provide schools access to this immersive experience with unmatched comfort that defies the limits of gaming.
Highlights of the Partnership Include:
Exclusive prizes for tournament and quest winners, including HSEL Nationals
Discounts for HSEL schools and students via the reedemable code: OAKLEYHSEL
Heightening eye-protection awareness in gaming
"Partnering with Oakley is a game-changer for us and aligns perfectly with our mission to elevate the scholastic esports experience for our member schools" said Mason Mullenioux, CEO of Generation Esports. "We’re thrilled about the opportunity to work with Oakley to cement esports within schools and their communities.
“Oakley is thrilled to be partnering with Generation Esports as the official eyewear partner of the High School Esports League. Together we will continue to empower young esports players to compete and learn within the world of Esports & Gaming in a fun, safe environment for all students. We look forward to providing students with our Prizm Gaming 2.0 technology and having the opportunity to teach them about the importance of eye health & protection. – Tim Edmonds, Head of Global Partnerships, Esports & Gaming
Both Generation Esports and Oakley are dedicated to creating memorable experiences for the gaming community. To kick-start this partnership, Oakley presented all HSEL Nationals 2024 at Midwest Fest winning students with a pair of eyewear with Prizm Gaming 2.0 Lens Technology. The next opportunity to earn a pair starts with the HSEL Fall Major!
About Generation Esports and the High School Esports League:
Known for championing the positive impact of video games in educational settings, Generation Esports leads the charge in scholastic gaming. It has nurtured a thriving community through its high school and middle school esports leagues. Its commitment to education extends through Gaming Concepts courses, which enrich students' understanding of gaming, technology, and digital well-being.
About Oakley:
Established in 1975 and headquartered in Southern California, Oakley is one of the leading product design and sport performance brands in the world. The holder of more than 900 patents, Oakley is a culture of creators, inventors, idealists and scientists obsessed with using design and innovation to create products and experiences that inspire greatness. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with products that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is known for its High Definition Optics®, which features unparalleled optical clarity and precision along with impact resistance and UV protection, incorporated into all of the brand’s sun, prescription eyewear and premium goggles. Oakley extended its position as one of the world’s leading sports eyewear brand into apparel and accessories. Oakley has men’s and women’s product lines that appeal to Sports Performance, Active and Lifestyle consumers. Oakley is a brand of EssilorLuxottica. Additional information is available at www.oakley.com.
For more information about the partnership and upcoming releases, please visit generationesports.com and oakley.com/en-us/lp/e-sports.